کارگزار اجرایی

Broker Executive is a strategic guidebook for business owners and executives to help them get the most out of their insurance and insurance broker. It also describes a new type of insurance broker - the broker executive - as one who adheres to the highest standards of customer service and business ethics. This book gives business executives an understanding of the thought process their broker should go through to find the right solution for them, with an emphasis on the usage of life insurance as a business tool. It identifies some of the hazards of the insurance world, and ways to avoid them. It also uncovers techniques top brokers can use to create additional value using insurance, including succession planning and key personnel retention strategies.